The new voice economy puts trust and human creativity at the center. Lotas Productions examines why OpenAI’s human made Super Bowl ad resonated, why fully AI generated ads fall flat, and how brands and voice talent can stay grounded as AI changes the industry.

If you want your brand’s message to stand out in a world of sameness, we can help. Lotas combines decades of voice casting and audio production expertise with a forward-thinking approach to technology. We can turn your AI-assisted scripts into authentic, resonant stories that connect with real audiences.

AI Voice Consulting is changing how we think about audio. Lotas breaks down three parts of Voice AI, the brain, the voice, and the ears, showing how brands and voice talent can use these tools responsibly.

Spotify’s new AI update protects artists and voice actors. Lotas breaks down what this means for voice talent, brands, and ethical AI use.

Political & advocacy marketing is changing fast. Here are 5 trends in political audio and voice casting that help brands, campaigns, and Super PACs connect authentically with today’s voters...

Voice casting is an art and a science. It is about more than matching a script to a sound. It is about understanding your vision, capturing your story, and connecting you with the talent that can bring it fully to life...

Content Resurgence is transforming audio production and voice casting. At Lotas Productions, we combine expertise and ethics to revive archives, guide AI voice consulting, and create new opportunities for brands and talent.

Voice casting is an art and a science. It is about more than matching a script to a sound. It is about understanding your vision, capturing your story, and connecting you with the talent that can bring it fully to life.

AI is reshaping advertising. California’s new AI bill could set the standard for responsible use. Lotas Productions shares why it matters for brands & campaigns, and how ethical AI voice consulting can help...

As political ads evolve, authentic voices are taking center stage—and that means fresh opportunity for talent ready to sound real, not rehearsed.

Sam Ufret will joins the casting panel at eVocation on September 21, sharing insights on casting trends, client expectations, and how talent can improve their booking chances...

After forty years in the audio production business, I have seen a lot of changes. Technology evolves, styles shift, but the core of what...

Lotas Productions is proud to join the Bestie Benefit, a live Zoom event on Aug 26. Hear from top casting pros, get live audition feedback, join the Q&A, and support the community with raffles and prizes.

In the world of voiceover, political campaigns, and brand messaging, AI is moving fast. A few recent court rulings made headlines that sounded like big wins for tech companies. But if you take a closer look, the real story is a lot more encouraging for voice actors and creators...

Your voice matters more than ever. Lotas Productions is committed to helping voice actors navigate the changes in voice over and find new ways to succeed...

Learn how a human-first, voice-forward approach helps brands use voice and AI to build trust, enhance communication, and connect with audiences authentically.

A great voice over website should showcase your demos, studio details, contact info, and skills so casting directors can find and hire you quickly.

AI voice technology is transforming content creation & voice casting, but distinguishing useful tools from hype is challenging - we can help

Demos can get expensive, but if you approach things with a good strategy, making and updating your professional demos shouldn't break the bank. The money will be well spent on the work of a professional producer and engineer who'll bring out your best.

The landscape of voice acting is evolving, and Lotas is committed to ensuring technological advancements don't come at the expense of human

Choosing the right microphone depends on your unique voice. Learn why there is no one-size-fits-all answer and how to find the microphone that works best for you.

Navigating the integration of AI into voice production requires collaboration, mutual understanding, and patience from everyone...

Let's reshape the industry together, with a collaborative vision that brings together today's talent and established production practices...

The voice-over industry is evolving with Gen Z talent, offering brands authentic, engaging voices for deeper audience connections.