Finding Your Brand’s True Voice: Our Approach to Voice Casting at Lotas Productions
- Jim Kennelly
- Oct 3
- 2 min read
The Right Voice Defines Your Brand’s Identity
At Lotas Productions, we’ve spent decades at the highest levels of audio production and voice casting, and we know a thing or two about branded voice casting. Whether it is a national commercial, an engaging eLearning course, or a political campaign, one truth remains: the right voice changes everything.
Voice casting is an art and a science
It is about more than matching a script to a sound. It is about understanding your vision, capturing your story, and connecting you with the talent that can bring it fully to life.
“The right voice doesn’t just deliver words; it delivers your message, your emotion, and your brand’s unique identity.”
More Than Matching Voices: We Can Help Tell Your Story YOUR WAY
Think of voice casting like building a playlist curated just for your brand. Every project has a unique rhythm, tone, and emotional pulse. Our role is to find the voice that harmonizes perfectly with that energy. We call this process developing a vocal profile. It ensures we do not simply provide a voice, but the voice that resonates with your audience and achieves your goals.
Here’s How We Find the Right Voice for You
Our process is collaborative, detailed, and always focused on results. Here’s how we do it:
Deep Dive into Your Vision: We begin by listening carefully. What are your objectives? Who is your audience? What emotion should the message evoke?
The Expertise of Our Team: Our strength lies in our diverse team of men, women, and non-binary creatives, blending decades of experience with Gen-Z innovation. This mix ensures our casting reflects both industry wisdom and modern trends.
Analyzing Your Script’s DNA: Every script is different. A high-energy commercial requires a very different delivery than a sensitive documentary or technical explainer. We analyze cadence, tone, and emotional range to find the right match.
Global Awareness: Voice over is constantly evolving. We stay attuned to emerging vocal styles and international trends, ensuring your message connects across cultures and regions.
This is True Partnership
Casting is not a one-way process. We bring you carefully selected auditions and refine our search based on your feedback. Every round brings us closer to the perfect match. This collaborative approach means we do not stop until you are completely confident and excited about the voice that represents your brand.
Ready to Find Your Brand's Voice?
At Lotas Productions, we believe in the power of sound to elevate your message and create meaningful connections. With our thoughtful casting approach and decades of experience, we can help you find the voice that speaks volumes for your brand.
