The Gift of Clarity: A Voice Forward Perspective for Advertising, Marketing, and Media Professionals in 2026
- Jim Kennelly
- Dec 19, 2025
- 3 min read
As the year winds down, we're all looking ahead and setting intentions for the New Year. At Lotas Productions, our resolution is clear: to approach the future of technology, especially AI, with clear, positive, and proactive intent. Our Lotas Voice Forward initiative focuses on guiding innovation ethically and ensuring that the integrity of the human voice remains paramount.
The Best Tool in Our AI Toolkit? Common Sense
I’m reminded that the greatest insights are often found in simple truths. Decades in audio production have proven that success isn’t about complexity; it’s about clarity and common sense. This wisdom is perfectly encapsulated in a classic, short read — ideal for a reflective winter’s evening.
For me, that read is Obvious Adams: The Story of a Successful Businessman by Robert R. Updegraff. Advertising legend David Ogilvy famously declared it one of his favorite business books. It is as relevant to today’s marketing professionals as it was a century ago.
This powerful parable is easily read in one sitting, like a delightful holiday story. It’s about a young man who succeeded in the early advertising industry simply by seeing the clear, logical solution that everyone else missed. His method was simple: gather all the facts, analyze them, and then do the obvious thing.
We now face the most radical marketing shift yet with Artificial Intelligence. Lotas Productions is a trusted global expert in voiceover casting and audio production. Our team, a diverse mix of Boomer experience and Gen Z vision, brings a positive attitude and expertise to tackle this complex future head on.
Applying “Obvious Adams” to Your AI Strategy:
For Our Client friends: The challenge in digital voice consulting is not to chase complexity. We can help you find the simplest, most ethical way to use voice, human or digital, to connect with your audience.
For Our Voice friends: Your common sense resolution is to demand simple, clear, and transparent contracts. Protect your rights by stripping away unnecessary jargon and complexity.
“In a world racing toward complex, unproven AI, the most powerful resolution we can make is to simply commit to common sense, transparency, and human centered design.”
Our Commitment to Ethical Voice Consulting
Simplicity is vital because the stakes are high. Tristan Harris, a leading figure in technology ethics, recently raised a massive alarm, claiming the race for Artificial General Intelligence (AGI) is moving too fast. He warns that without immediate and strict safety regulations, we could face profound disruption in the next couple of years.
Turning Urgency Into Smart Resolutions:
At Lotas, we see this urgency as a powerful reason to act with clarity. Here are the four key resolutions Lotas is committed to in the New Year, and why you should be too:
Advocate for Safety First: We resolve to prioritize safety over speed. We must demand strict global oversight of the broad development of AI, ensuring that new systems are auditable and stable before release.
Focus on Transition and Upskilling: For our clients, this means integrating AI responsibly to augment, not replace, human creativity. For voice talent, this means becoming educated on ethical AI voice contracts now.
Cultivate Digital Literacy: We commit to demanding transparency from all sources and to encouraging political leaders to take regulation seriously.
Demand Human Centric Systems: We resolve to focus on narrow, specialized AI solutions, tools for specific, human problems in education or accessibility, where the benefits are clear, controllable, and aligned with human flourishing.
Trusted Expertise, Guided by a Positive & Diverse Crew
As the year draws to a close, we remain optimistic for what’s ahead. Our extensive expertise in voice casting and audio production gives us a thoughtful, realistic perspective on the future. We combine market wisdom with the fresh, multicultural, and multi generational viewpoints of our younger team members. This blend of seasoned expertise and diverse creative vision is how Lotas navigates the complex new world of AI voice consulting. We’re committed to keeping the human element at the heart of every project, ensuring a brighter, better, and voice forward New Year for all.
References:
Bartlett, S. (Host). (2024). AI expert: We have 2 years before everything changes! We need to start protesting! (Tristan Harris) [Audio podcast episode]. The Diary of a CEO. https://stevenbartlett.com/doac/
Updegraff, R. (1929). Obvious Adams: The story of a successful businessman. Harper & Brothers.
We’re ready to share our voice forward expertise & vision with you!
Whether you’re a client ready to tackle your next global voice casting project or talent seeking clarity on the future of your voice, let’s start a conversation.
