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Navigating the New Voice Economy

Exploring Generative AI and Synthetic Voices

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In a world where technology is evolving at an unprecedented pace, it's crucial to stay ahead of the curve. Recently, I had the privilege of hosting a panel discussion on Generative AI, synthetic voices, and the emerging voice economy.

Our distinguished panelists included: Jon Stine, Executive Director of the Open Voice Network, Rolf Veldman, CEO of Voice 123, Lauren Cowles, Sr. Director Program Management at Veritone, Inc., and me! Jim Kennelly, Owner of Lotas Productions.

Our primary goal was to delve into the exciting future of generative AI and its impact on the voiceover industry. To kickstart the conversation, I provided an overview of Generative AI and its broad applications across fields such as Life Sciences, Fin Tech, and voiceover. Generative AI harnesses computer algorithms to learn from existing data and generate new content, including synthetic voices and scripts.

The viewers were challenged to explore the world of generative AI and embrace the opportunities and challenges it presents to voice actors.

Our primary goal was to delve into the exciting future of generative AI and its impact on the voiceover industry.

Building Trust in Generative AI

Our first topic of discussion centered on overcoming resistance to adopting synthetic voices. We emphasized that education and awareness are pivotal in this process. Establishing trust between voice actors and generative AI technology requires transparency, human oversight, ethical considerations, responsible AI practices, and collaboration. By working together, voice actors and generative AI technology can create high-quality voiceovers that satisfy client needs while respecting the work of voice actors.

The Road to Adoption and the New Normal

Generative AI has the potential to revolutionize the creative process by enabling us to explore new artistic territories. However, it's essential to strike a balance between AI capabilities and the unique talents and creativity that human actors bring to the table.

We discussed the numerous potential benefits of using generative AI in voiceovers, with an emphasis on ethical considerations:

Increased Productivity

Generative AI can automate the voiceover creation process, boosting productivity and efficiency in the industry. While this is beneficial, it's vital to ensure that the quality and authenticity of voice acting are not compromised. Human oversight should be maintained to ensure voiceovers accurately convey intended emotions and tone.

Unique Customer Experiences

Generative AI can create personalized voiceovers for businesses, enhancing customer experiences. However, personalization must be done responsibly, respecting privacy and consent. Handling customer data securely and ethically is paramount.

Open Voice Network TrustMark Initiative

During our discussion, we introduced the Open Voice Network TrustMark Initiative as a valuable resource for voice actors looking to navigate the new voice economy. This initiative provides guidance and standards for ethical and trustworthy AI practices.

Key Takeaways from the Panel

From our engaging discussion, several key takeaways emerged:

  • Synergy Over Rivalry: The future of voice actors and generative AI lies in collaboration, not competition.

  • Human Artistry and AI Ingenuity: The combination of human creativity and AI innovation can yield remarkable results.

  • Synthetic Voice as an Enhancement: Generative AI doesn't replace humans; it complements them, keeping humans in the loop.

  • Choose Partners Wisely: Generative AI holds immense promise and responsibility; choose partners who align with ethical practices.

  • Efficiency and Personalization: AI-generated audio ads will enhance efficiency and personalization in advertising across various platforms.

The Future Awaits

As we concluded the discussion, I encouraged viewers to embrace the changing landscape. You don't need to be an AI designer or engineer. You simply need to understand the potential of generative AI and synthetic voices and apply that knowledge to your career and business.

In conclusion, I urge you to explore the world of generative AI and its implications for our industry actively. The future is here, and by actively participating in shaping it, we can ensure that generative AI becomes a valuable tool that enhances our creative endeavors in the New Voice Economy.

As a parting gift, I shared a list of recommended books and podcasts to help viewers delve deeper into this exciting and transformative field. The future is bright, and it's ours to shape.

JIM KENNELLY - PRODUCER / DIRECTOR / ENGINEER - Sam records & directs sessions + sends the industry's best casting notices... READ MORE >>


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